Founder, Arts 4 Dementia (A4D)
VERONICA FRANKLIN GOULD FRSA founded Arts 4 Dementia (A4D) in 2011 to develop weekly programmes for early-stage dementia at arts venues, training, best practice conferences and reports. Reawakening the Mind (2012-13) won the London 2012 Inspire Mark and Positive Breakthrough in Mental Health Dementia Award 2013. On publication of Music Reawakening (2015), Veronica was appointed A4D president. Her regional guide, Reawakening Integrated: Arts & Heritage (2017), maps arts opportunities for dementia and aligns arts within NHS England’s Well Pathway for Dementia. Veronica is running a national campaign on behalf of Arts 4 Dementia to advance social prescribing to weekly re-energising arts activity at the point of referral to memory assessment. Leaders in arts health, wellbeing and social prescribing will present at her conference ‘Arts for Brain Health: Social Prescribing as Peri-Diagnostic Practice for Dementia, with online report, on 20-21 May 2021.